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This course is designed to eliminate guesswork and provide actionable steps to create high-performing Google Ads campaigns for lead generation. By focusing on proven strategies, you’ll avoid common pitfalls and start seeing results in just a few weeks.

While this course offers a standard of strategies, it’s always imperative to remain active and check in on your campaigns

This course is meant for skilled marketers who have experience with Google Ads.

• If you feel this does not suit your skillset, please email me within 7 days of purchase, and I will be happy to issue you a full refund.

Hierarchy of campaigns, ad groups, and ads.

• Campaigns - where you set up a budget, targeting (location/devices), audiences, and bidding strategies.
  • Ad Groups - each should have their own theme
    • Ads - should resonate with your ad group theme and be clear on what you’re offering.
    • Keywords - these should be grouped together like in your ad group theme.

All of your ads will only be as good as your landing page. If you do not spend time crafting and enhancing your landing pages, your ads will likely be burning money.

The minimum spend per campaign is going to be $10-20 per day per campaign. If you cannot dedicate that type of budget, this strategy may not work properly for you.