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Purpose: Understand what your customers need and how they search for it.

At this point in your business, I would assume you have a good handle of what your customers are looking for and how your services can help. But if you're looking for some more ways to understand how those customers are searching for your services, these tools are a great place to start and learn a bit more.

Tools To Help:

• Reddit: Use niche communities to identify specific challenges and pain points. Check comments for deeper insights.
• YouTube: Analyze video comments to discover what’s important to your audience and common questions.
• Google Trends: Identify seasonal trends or rising search terms in your industry. Useful for spotting potential high-converting periods.

Action Step: Document insights and align them with potential keywords. Consider how customers phrase their searches. Ask your team how customers ask questions in-person, on the phone, and via email.