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Google Ads for Pros: Unlock Advanced Lead Generation
Get Started (20 min)
Introduction (3 min)
Audience Research (3 min)
Using Google Ads Keyword Planner (3 min)
Defining Your Goals & Setting Up Tracking (9 min)
Creating Your Landing Pages Based on Search Themes (2 min)
Enhancing Your Ad Campaigns (34 min)
Reminder on Campaigns vs. Ad Groups (3 min)
Determining Type of Campaigns to Use (14 min)
Navigating Bidding Strategies (7 min)
Understanding Keyword Match Types (7 min)
Enhancing Ad Headlines (3 min)
Continual Management of Ads (9 min)
Using Schedule, Location, and Device Targeting with Bidding Adjustments (3 min)
Managing Ads and Monitoring Metrics (2 min)
Ongoing Keyword Management and Negative Keywords (4 min)
Thank You! (1 min)
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Creating Your Landing Pages Based on Search Themes (2 min)
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